The 5th Annual Pharmaceutical Relationship Marketing Congress

As you know, relationship management (RM) programs can only be successful when they offer continuous value to your customers over the long-term. It’s common for pharmaceutical companies to use RM tactics to drive patient adherence, enhance consumer and physician loyalty, and ultimately support their overall brand strategies. RM itself is playing an increasingly important role in today’s pharmaceutical market, especially as healthcare processes become more complex to manage overall healthcare costs.

To delve further into common RM challenges we all face in today’s environment, we are happy to announce that the 5th Annual Pharmaceutical Relationship Marketing Congress, hosted by ExL Pharma, will take place on May 18-19, 2010 in New Brunswick, NJ.

Some of the topics we’ll discuss include how to:

• Use RM effectively
• Know and reach your customer
• Make RM profitable
• Measure and track performance
• Use new innovations to increase RM effectiveness
• Leverage social media while staying within regulatory guidelines

These challenges are not easy to answer or solve. During the event we’ll hear from an excellent lineup of experienced professionals and how they’ve addressed some of these questions. We’ll also hear from our most important customer – a patient’s perspective on how Pharma can better engage with patients.

As marketers, we continuously innovate to meet new challenges, leveraging the online space in new ways to reach our customers and grow our business. Join us for this interactive conference where we’ll share best practices and lessons learned – enabling us to develop even more successful RM initiatives in the future.

Ruobing Xia (Co-Chairperson)
Senior Product Manager, Micardis Franchise
BOEHRINGER INGELHEIM

Breichen Madej (Co-Chairperson)
Senior Product Manager, CNS Marketing
CEPHALON INC.