DAY ONE – MONDAY, 29 MARCH
PRE-CONFERENCE WORKSHOP
8:00
Registration and Continental Breakfast for Workshop Participants
9:00
Social Media Bootcamp
Web 2.0. Social Media. Groundswell... We’ve all heard the buzzwords and may even use social applications like YouTube, Facebook, LinkedIn, and Twitter, but how can these be applied to the highly regulated pharmaceutical industry? This workshop will cover the basics of launching a social media program within the pharma/biotech environment, with a focus on using Twitter as a corporate communications tool. Participants will leave the workshop with an understanding of:
LED BY
John Pugh
Director, Corporate Communications
BOEHRINGER INGELHEIM
Silja Chouquet
Owner
WHYDOT PHARMA GmBh
12:00
Workshop Concludes, Luncheon for Workshop Attendees
13:00
Welcome Address from BAYER SCHERING PHARMA
SPEAKER
Andreas Fibig
CEO
BAYER SCHERING PHARMA
13:10
Chairperson's Opening Remarks
Len Starnes
Head of Digital Marketing & Sales
BAYER SCHERING PHARMA
13:20
Social Media Panel
PR, Marketing and Web 2.0: Integrating Functions to Communicate with One Voice
MODERATOR
Marc Southern
Associate Director, Digital Healthcare
FLEISHMAN HILLIARD
SPEAKERS
Yvan Deurbroeck
Vice President, International Public Relations
MEDTRONIC, Switzerland
Alex Kalombaris
Global Head, Group Internal Communications
ASTRAZENECA , United Kingdom
Manuel Ortega
Vice President, Global Fertility Business Unit Strategic Marketing
MERCK SERONO
Gillian F.Tachibana
Director, eMedia, Internet & Intranet CommunicationS
MERCK SERONO
Colin Foster
Director of Social Media, Corporate Communications
NOVARTIS
14:15
Case Study
Exploring the Benefits and Challenges of Utilizing Different Social Media Channels to Communicate With Roche’s Diverse Stakeholders
SPEAKER
Sabine Kostevc
Head of Corporate Internet and Social Media
ROCHE
15:00
Networking and Refreshment Break
15:30
Co-Chairpersons’ Welcome and Opening Remarks
Len Starnes
Head of Digital Marketing & Sales
BAYER SCHERING PHARMA
15:45
How The Global Marketing Team at Merz Approached The Use Of Social Media
The presentation will address how the global marketing team at Merz Pharmaceuticals evaluated and established its use of Social Media from the earliest stages of engagement. It includes key considerations on the role of Social Media as part of the tactical PR plan when launching a new brand to healthcare professionals and consumers in 2009, and how this has been different compared to a pharmaceutical product launch 10 years ago
SPEAKER
Marianne Gries, MSc Pharm
Vice President, Strategic Marketing
MERZ PHARMACEUTICALS
16:30
Bayer Schering Case Study
Description will be posted shortly
SPEAKER
Ian Talmage, Head Xarelto Global Brand Team, BAYER SCHERING PHARMA
17:15
Group Discussion:
The Two Way Relationship Behind Social Media is Rooted in Listening
MODERATOR
Jens Monsees
Industry Head Consumer Goods & Health Care
GOOGLE
FEATURING
Guillaume Maurin
Brand Manager, SBT Oncology Europe
PFIZER INTERNATIONAL OPERATIONS
Matt Jameson Evans
Director, healthUnlocked
Co-Founder at RemedyUK
Irina Osovskaya
e-Business Manager
JANSSEN-CILAG
Alex Butler
Communications Manager
JANSSEN-CILAG
Mark Senak, J.D.
Senior Vice President and Partner
Fleishman-Hillard
Author, EyeonFDA blog
Erik Van Der Zijden
Innovation Manager at INTERVET/SCHERING PLOUGH
Founder, New Media Architect & Producer, DIGIREDO
18:00
Close of Day One
DAY TWO – MONDAY, 30 MARCH
7:30
Continental Breakfast for Conference Participants
8:25
Chairpersons’ Recap of Day One
8:30
Identify Enterprise 2.0 challenges and risks facing global pharmaceutical companies
Enterprise 2.0 is a term being used for the technology, applications and business innovations which lead to a more collaborative, efficient and productive way of communicating within an organization.
SPEAKERS
Manuel Ortega
Vice President, Global Fertility Business Unit Strategic Marketing
MERK SERONO
Gillian F.Tachibana
Director, eMedia, Internet & Intranet Communications
MERK SERONO
9:15
Roundtable group discussion featuring a panel of Bayer Schering Pharma marketers discussing a variety of topics including:
MODERATED BY
Len Starnes
Head of Digital Marketing & Sales
BAYER SCHERING PHARMA
PANELISTS:
Fabio Piva, Head Men's Health TA, BAYER SCHERING PHARMA
Phil Owens
Head of Yaz Global Brand Team
Francois Pilon
Head of Amikacin Inhale Global Launch Team
Kristien Vanthuyne, Head Mirena Global Brand Team, BAYER SCHERING PHARMA
Gillian F.Tachibana, Director, eMedia, Internet & Intranet Communications,
MERCK SERONO
Marianne Gries, MSc Pharm
Vice President, Strategic Marketing
MERZ PHARMACEUTICALS
10:00
Engaging Physicians Online:
Are You Leveraging the Channel?
This session will address:
SPEAKER
Jeremy Schneider
Vice President of Global Market Development
WEBMD
10:45
Networking and Refreshment Break
11:15
The Physician’s Perspective: Hear From one of the Most “Wired” MDs in all of Europe
SPEAKER
Bertalan Meskó, MD
University of Debrecen,
MEDICAL SCHOOL AND HEALTH SCIENCE CENTER
Author of Scienceroll.com, Founder of Webicina.com
12:00
Presentation of New Research on Patient & Physician Interaction with Social Media
DIGITAS HEALTH commissioned quantitative research across Europe to investigate the usage and opinions of primary care professionals, patients and carers on digital channels for education, information and support. Physicians shared their views on the potential offered by online services to patients and, the opportunities to share their expertise with their professional medical peer group. The research will look at the most frequently recommended sites by professionals to patients and/or carers and the power physicians, patients and carers believe social media holds in today’s connected society.
Come and hear how, when and why patients are discussing their conditions and medication with other patients and if they really trust people online? Hear why physicians are using social media to improve professional communication and if they believe online communities are vital patient support networks. This new research asks ‘how seriously does Pharma take social media?’
SPEAKERS
June Dawson
Managing Director
DIGITAS HEALTH LONDON
Mark Duckham
Managing Director UK Group
KANTAR HEALTH
12:45
Luncheon for Conference Participants
13:45
Case Study
Implementing Social Media Initiatives in Pharma
SPEAKERS
Irina Osovskaya
e-Business Manager
JANSSEN-CILAG
Alex Butler
Communications Manager
JANSSEN-CILAG
Gary Monk
Product Manager - Neuroscience
JANSSEN-CILAG
Gill Hamilton
Associate Medical Director
JANSSEN-CILAG
14:30
Smart e-marketing Strategies for Pharmaceuticals to Enhance Customer Relationship Manage ment (Doctor and Patient)
SPEAKER
Ron D. Byron
Senior Director Global Marketing, Allergy
UCB FARCHIM SA
15:00
“Unconference” Session
The event will culminate in an “Unconference” session that will immerse delegates in a setting based on the tenets of how we communicate in this new era: Open, Free Flowing, Non-Didactic, Spontaneous, Honest, Unpredictable, Transparent, Collaborative. Unconferences have gained tremendously in popularity in the high tech industry, showing huge results in terms of productivity and fostering a group process. The event’s overall mission is to propel Pharma into the revolutionary world of Social Media so that we can better communicate with patients and physicians on their terms and in a communal way. The topics and structure will not be predetermined. What will be discussed? How will it unfold? Join us to find out!
LED BY ADVISORY BOARD MEMBERS
Silja Chouquet
Owner
WhyDot GMBH
Co-Founder
HEALTHCARE SOCIAL MEDIA EUROPE (#HCSME)
Andrew Spong, PhD
President
STWEM, Social Media for Scientific, Technical and Medical Communities
CoFounder
HEALTHCARE SOCIAL MEDIA EUROPE (#HCSME)
Marriane Gries
VP Strategic Marketing
MERZ PHARMACEUTICALS
Colin Foster
(Co-Chair), Director of Social Media, Corporate Communications
NOVARTIS
Matt Jameson Evans
Director, healthUnlocked
Co-Founder at RemedyUK
Chris Sampson
Global Media Relations
ASTRAZENECA
John Pugh
Director Corporate Communications/External Communications
BOEHRINGER INGELHEIM PHARMA GmbH
Erik Van Der Zijden
Innovation Manager at INTERVET/SCHERINGPLOUGH, Animal Health, The Netherlands
Founder, New Media Architect & Producer
DIGIREDO
René van den Bos
New Media Architect & Co-Founder
DIGIREDO
17:00
Conference Concludes