9th Pharmaceutical Meeting Planners' Summit

Agenda

Day One - Tuesday, November 5th
7:30Registration Opens and Continental Breakfast for Conference Participants
8:30

CHAIRPERSON'S WELCOME AND OPENING REMARKS

Alice Woychik, Executive Director, Shared Business Solutions, NOVARTIS

8:45

THE BIG DATA TRANSFORMATION OF PHARMA MEETINGS
Defining Big Data and How it Will Change Meeting and Event Delivery

David Nickelson, PsyD, JD, Vice President, Client Services, Business Loyalty, AIMIA US

  • What is Big Data? What is it Not?
  • Recognizing Big Data trends and how it has transformed other industries
  • The opportunities and challenges presented by "Big Meeting Data" to pharma meeting planners including SMM, personalization, optimization, specialization and globalization
  • What pharma meeting planning looks like 10 years from now
9:30

SENIOR LEADERS PANEL DISCUSSION: MEETING OPTIMIZATION
Industry Experts Share Tips and Tricks for Maximizing Meeting Value while Managing Costs

Panelists:
Kimberly O'Connor, CMP, Senior Director, Pharmaceutical Operation Meeting, SANOFI
James Vachon, CMM, Associate Director, Events, Meetings & Conventions, MILLENNIUM: THE TAKEDA ONCOLOGY COMPANY
Karen Vander Ploeg, Director, Travel, Meetings & Conventions, DAIICHI SANKYO

  • Defining and prioritizing the objectives of the meeting to optimize resource allocation
  • Strategies for assessing and improving the customer/attendee experience
  • How are metrics being used to measure and improve the effectiveness of the meeting
  • Creative ways to uncover opportunities for cost savings without negatively impacting meeting quality
10:30Networking and Refreshment Break
11:00REGULATION UPDATE
Update on the Sunshine Act and other Regulations Impacting Medical Meetings
 

 

Richard Eschle, Senior Director, Corporate Ethics & Compliance, EISAI, INC.

  • Understanding the purpose and relevant details of the Sunshine Act and what's changed since the Bill was finalized
  • Overview of new and upcoming developments in state transparency regulations and how they relate to the federal Sunshine Act
  • Outlining relevant portions of the PhRMA and AdvaMed Codes
  • Identifying the most common misconceptions and overlooked regulations
11:45

PANEL DISCUSSION: THE IMPACT OF THE SUNSHINE ACT
Varying Industry Players Share the Impact of the Sunshine Act on their Business Practices and Tools for Effectively Capturing and Reporting HCP Spend

Moderator:
Pat Schaumann, CMP, CSEP, DMCP President, MEETING COMPLIANCE IQ, Founder, THE INTERNATIONAL MEDICAL MEETING PROFESSIONAL ASSOCIATION
Panelists:
Richard Eschle, Senior Director, Corporate Ethics & Compliance, EISAI, INC
Gavin Houston,CEO, Americas, UNIVERSAL WORLDEVENTS
Sharon Marsh, CMP, CMM, Meetings Group Manager,MEDTRONIC
Patti Merwin, Senior Director, Scientific Education, Oncology, CELGENE

  • How have things changed at your company since the Bill was passed in 2010 and finalized earlier this year?
  • Which department(s) are responsible for collecting, tracking and reporting HCP spend?
  • Description of processes and/or tools being utilized to track HCP spend
  • What do you envision will happen when this information goes public?
12:30Lunch
1:30

CONTRACT DEVELOPMENT AND NEGOTIATION
A Demonstration of Effective Contracting and Negotiation Tactics that Maximize Value while Minimizing Costs

Beth Campion, Director of Pharmaceutical Sales, STARWOOD HOTELS OF SAN DIEGO
James Vachon, CMM, Associate Director, Events, Meetings & Conventions, MILLENNIUM: THE TAKEDA ONCOLOGY COMPANY

  • Identifying objectives and goals of the meeting and aligning with contract deliverables
    • Differentiating between what you need and what you want
  • Incorporating necessary elements into the contract to avoid compliance issues
  • Examples of essential contract elements and language
  • An honest sharing of where there is room for negotiation from the hotel and the pharma perspectives
  • Mock negotiation to demonstrate best practices and effective techniques
2:15

CASE STUDY: TECHNOLOGY & SOCIAL MEDIA
Utilizing New Technologies and Social Media to Engage the Audience and Extend the Lifecycle of the Meeting

Helen C. Kalorides, Meeting Management Consultant, ROCHE DIAGNOSTICS

  • Effective uses of social media before, during and after events to keep audience engaged and maximize customer/attendee experience
  • Finding the right technologies that enhance attendee participation and message retention
  • Understanding the limitations on the use of social media in this industry
  • Case study examples of successful technology execution at life sciences meetings, tradeshows and events
3:00Networking and Refreshment Break
3:30

CASE STUDY: VIRTUAL MEETINGS PROCESS DEVELOPMENT
Creation and Implementation of an Enterprise-Wide Virtual Meetings Process to Optimize Resources and Minimize Costs

Pam Wynne, CMP, CMM, Account Manager, MERCK & CO., INC.

  • Recognizing the need and defining the goals of an enterprise-wide virtual meetings process
  • Effectively communicating the objectives to gain internal buy-in
  • Developing a road map for implementation
  • Best practices and overcoming obstacles to effective execution
  • Initial results and feedback
  • Advice and lessons learned for others implementing virtual meetings programs
4:15

PANEL DISCUSSION: EMBRACING TECHNOLOGY
Effectively Educating Yourself and Staying Current on New Technologies and their Application to Meetings

Moderator:
Helen C. Kalorides, Meeting Management Consultant, ROCHE DIAGNOSTICS
Panelists:
Shelley Brown, Director, Business Development > Central Region, IML
Kim St. Martin, CMP, Meeting Planner, LANX, INC.
Andy Taffin, CEO, TALLEN TECHNOLOGY RENTALS
Pam Wynne, CMP, CMM, Account Manager, MERCK & CO., INC.

  • What technologies do you need to be familiar with and understanding how they can benefit your meetings
  • Identifying new technologies and trends and their potential impact
  • Strategies for staying up to date and educated on new meeting optimizing technologies
  • Assessing the value of live vs. hybrid vs. virtual meetings
5:00

ROUNDTABLE DISCUSSIONS

Each Conference Participant Selects One Topic from the Following List to Discuss in an Intimate Setting

  1. CVBs AND DMCs: Share Best Practices for Successful Collaboration Between Convention Visitor Bureaus and Destination Management Companies and Planners
  2. BECOMING A PREFERRED PROVIDER: Understanding the Industry and what the Client is Looking for in a Long-term Partner
  3. SMALL MEETING STRATEGY: Cost Effective Tools and Tips when Executing Small Meetings
  4. MEDICAL DEVICE MEETINGS: Maximizing Effectiveness and Optimizing Resources when Planning and Executing Meetings at Device Companies
  5. OUTSOURCING STRATEGY: The Pros and Cons of Outsourcing Meeting Management to One or Multiple Suppliers
  6. MEETING SPACE LIMITATIONS: Discuss Strategies for Securing Meeting Space as there is Less and Less Available and Restrictions on Holding Dates
  7. SITE INSPECTION: What do you Look for when Inspecting a Site and Best Practices for an Effective Inspection
  8. OPTIMIZING YOUR PROFESSIONAL VALUE: Assessing and Demonstrating your Professional Value and Identifying Areas for Improvement
  9. COMPLIANCE COMPETENCY VALIDATION PROGRAMS: Discuss the Use of Educational Programs To Ensure Knowledge of Compliance as it Relates to Healthcare Meeting Planning
  10. GLOBAL SMMPs: Effective Strategies for Globalizing your Strategic Meetings Management Programs
  11. CONVENTION ROI: Strategies for Effectively Measuring the Value of the Tradeshow/Convention Experience
  12. EVALUATING MEETING PLANNING: What Tools and Forms are being Used to Evaluate the Meeting Planning of the Event
5:45Networking Reception

 

Day Two - Wednesday, November 6th
7:30Continental Breakfast for Conference Participants
8:45

CHAIRPERSON'S OPEN TO DAY TWO

Alice Woychik, Executive Director, Shared Business Solutions, NOVARTIS

9:00

PANEL DISCUSSION: RELATIONSHIP OPTIMIZATION
Strategies for Building Valuable and Sustainable Relationships that Benefit All Partners

Moderator:
David Nickelson, PsyJD, Vice President, Client Services, Business Loyalty, AIMIA US
Panelists:
Ericka Atkinson, Chief Operating Officer, SCARRITT GROUP, INC.
Brenda James, CMP, Manager, Meetings & Conventions, JANSSEN PHARMACEUTICALS, INC.
Sharon Marsh, CMP, CMM, Meetings Group Manager, MEDTRONIC
Claudia Rudkins, CMP, CMP, Director of Sales - Pharmaceutical Industry Specialist, HILTON WORLDWIDE

  • Discussion on industry trends: Increased outsourcing? More following Preferred Provider Models?
  • Critical factors that make a valuable partnership
  • Defining what makes a company attractive and a contender for a potential partnership
  • Metrics for measuring the value of the partnership and it's potential for growth and sustainability
  • Tips for building on the relationship to encourage repeat business
9:45

ROUNDTABLES

Each Conference Participant Selects One Topic from the Following List to Discuss in an Intimate Setting

  1. SMALL TO MID-SIZED COMPANY CHALLENGES: Maximizing Productivity and Efficiency when Working with Limited Resources
  2. BECOMING A PREFERRED PROVIDER: Understanding the Industry and what the Client is Looking for in a Long-term Partner
  3. COLLABORATING WITH PROCUREMENT: Tips for Effectively Partnering with Procurement to Streamline and Optimize Meetings Operations
  4. RISK MANAGEMENT: Measuring and Managing the Risk Level of your Meetings and Ensuring your are Audit Ready
  5. SITE SELECTION: What Types of Sites are Better Suited for Different Meetings and the Impact of Regulations on the Selection Process
  6. TEAM MANAGEMENT AND LEADERSHIP SKILLS: Share Best Practices for Hiring and Training Meeting Management Teams and Motivating for Optimal Productivity
  7. COMPLIANCE DOCUMENTATION: What Agreements and Documentation are Necessary to Demonstrate Meeting Compliance
  8. CAREER MANAGEMENT AND TRANSITION: Creating a Plan of Action to Take Yourself to the Next Level
  9. REGULATION EDUCATION: How do you stay Current on the Ever-Changing Global Transparency Requirements?
  10. GREEN MEETINGS AND CORPORATE SOCIAL RESPONSIBILITY: Measuring the Carbon Footprint of your Meeting and what Small Changes can make a Big Difference
  11. CRiSIS MANAGEMENT: Developing a Crisis Management Plan and What Precautionary Preparedness Measures Can be Implemented
  12. STRATEGIC MEETINGS MANAGEMENT PROGRAMS - WHERE TO START: Share Best Practices for Designing Effective SMMPS that Support Corporate Objectives and Needs and can Adapt to Regulatory Changes
10:30Networking and Refreshment Break
 
Track ATrack B
11:00

GLOBAL MEETING MANAGEMENT
Developing and Executing Compliant, Cost-Effective and Productive International Meetings

Rawya Tullgren, Senior Manager, Global Meeting Services, TAKEDA

Sarah Madrigal, Global Meeting Manager, TAKEDA

  • What regulations you need to be familiar with when executing meetings abroad
  • Best practices when conducting international HCP meetings
  • Tips and tricks for cutting costs when working globally
  • Effectively educating yourself on important cultural differences that can impact site selection, contract negotiation and onsite activities
  • Horror stories, lessons learned and best practices from planning and running meetings abroad

MAXIMIZING TRADESHOW AND CONVENTION EFFECTIVENESS
Proven Strategies for Measuring and Optimizing the Success of your Convention and Tradeshow Experiences

Kim St. Martin, CMP, Meeting Planner, LANX, INC.

  • What defines a successful tradeshow/convention?
  • Overview of relevant regulations and an outline of what you can and can't do
  • Developing a strategy to effectively engage physicians and other healthcare professionals and how to track this interaction
  • What technologies are available to track booth traffic and maintain connections?
11:45

CASE STUDY: SMALL COMPANY PERSPECTIVE
Effectively Achieving and Maintaining Meeting Quality when Working with Limited Resources

Charlotte Robertson, Associate Director, Meeting/Convention Planning, ENDO PHARMACEUTICALS, INC.

  • Assessing resources and allocating effectively to produce quality events
  • Cost effective and compliant ways to maintain and even increase the attractiveness of your meetings
  • Communicating and working with suppliers to stay within budgets
  • Evaluating what worked and what didn’t

CAREER ADVANCEMENT
Assessing your Professional Value and Creating a Plan of Action for Career Advancement

Nancy Lewine, PhD, President, NLO, INC.

  • Determining your professional goal an aligning it with that of your company
  • Gathering input to assess your value and identify development gaps
  • Effective brainstorming solutions and alternate plans to progress your career
  • Creating action steps to get you started and keep you motivated
  • Rewarding your accomplishments
12:30Lunch
1:30

CASE STUDY: MAXIMIZING PHYSICIAN ATTENDANCE
Strategies for Developing Cost-Effective and Compliant Investigator and Speaker Training Meetings that are Attractive to Physicians

Maribel Cioccia, Global Meeting Manager, MERCK & CO., INC.
Heidi Cocca, Global Meeting Manager, MERCK & CO., INC.

  • The impact of the Sunshine Act on planning and executing physician-attended meetings
  • What makes a meeting attractive to physicians? Where do they want to go?
  • Subtle ways to cut costs that the audience won't notice
  • Best practices and lessons learned for effectively planning and executing physician attended meetings
2:15

INTERACTIVE SESSION: STRATEGIC MEETINGS MANAGEMENT PROGRAMS
Designing an Effective SMMP, Identifying and Overcoming Common Implementation Obstacles, and Measuring and Maintaining Program Effectiveness

Facilitators:
Kirsten Peterson, Business Director, UNIVERSAL WORLDEVENTS
Will Anderson, Deputy Director, Meeting Services, SANOFI MEETINGS MANAGEMENT

  • Understanding the benefits and value of an SMMP and demonstrating to senior management to gain buy-in
  • Tips for designing an effective SMMP that supports corporate objectives and needs and can adapt to regulatory changes
  • Common obstacles to effective execution and how to overcome them
  • The impact of SMMP on service providers and hotels
  • How to continually measure the effectiveness of the SMMP and demonstrate this internally
3:00Conference Concludes
3:00

POST-CONFERENCE CERTIFICATE PROGRAM: HEALTHCARE MEETING COMPLIANCE CERTIFICATE PROGRAM

Earn your Healthcare Meeting Compliance Certificate and Gain a Foundation in Key Healthcare Disciplines in a Condensed Format

Pat Schaumann, CMP, CSEP, DMCP, President, MEETING COMPLIANCE IQ, Founder, THE INTERNATIONAL MEDICAL MEETING PROFESSIONALS ASSOCIATION

ExL Pharma, in partnership with the International Medical Meeting Professionals Association (IMMPA) and St. Louis University, is pleased to offer the accredited Healthcare Meeting Compliance Certificate session at the 9th Pharma Meeting Planners' Summit.

Every healthcare meeting professional must balance unprecedented changes and demands on understanding the global impact of healthcare compliance. They must tackle tough regulations, adjust and readjust priorities while keeping one eye on the short-term and the other long-term survival - a tough job without a continuing flow of knowledge. Why not make an investment in your future and your company's success by participating in the Healthcare Meeting Compliance Program?

The Certificate is a program providing a foundation in key healthcare disciplines in a condensed format. It is designed for those (planners and suppliers) who need a broader understanding of a full range of regulatory topics.

This program, taught by professionals and faculty members, specifically trained to develop a competency foundation while building critical thinking skills through case studies, business simulation, discussion and active exercises.

The intensive 3-hour educational and training program provides health care meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment. Participants will:

  • Enhance healthcare compliance management skills
  • Recognize unique terminologies
  • Process reporting management with samples
  • Understand transfers of values
  • Learn the who, what, where and how of the Physician Payment Sunshine Act (Open Payments)
  • Obtain sales and marketing tips

The Benefits of Completing This Certificate

  • Get up to speed in just 3 hours - this Certificate is valid for 2 years!
  • No test and no "pass/fail" - our focus is on educating planning professionals
  • Walk away with Certificate endorsed by both St. Louis University and the International Medical Meeting Professionals Association (IMMPA)
  • Increase credibility with clients and tap into new employment opportunities

Participants receive a Professional Certificate upon completion of this program. Join a group of your peers while developing business acumen to advance your career.

   

SPECIAL OFFER: Offered in conjunction with ExL Pharma's 9th Pharmaceutical Meeting Planner's Summit the cost to attend is discounted 25% off of the regular Certificate Program rate of $795.00. You must be registered to attend the 9th Pharma Meeting Planners' Summit to participate in this Certificate Program. Meeting Planner Summit discounts, passes and vouchers do NOT apply to the Certificate Program.

6:00Post-Conference Workshop Concludes