4th Annual Digital Pharma East
Sponsors & Exhibitors
AdMed, Inc. is an innovative information, education, training, and multimedia company that specializes in developing blended learning solutions for the pharmaceutical industry.
Appature, Inc. provides surprisingly simple® Web-based marketing solutions designed exclusively for healthcare companies. At Appature, we integrate multiple data sources to make your customer information actionable while providing a platform to launch our marketing applications — or for you to optimize your own. Our solutions allow organizations to quickly gain new customer insights and create programs to deepen brand relationships and drive greater sales growth. Leaders in the pharmaceutical, medical device, and health and wellness industries rely on Appature to realize the true potential of their marketing efforts.
Cadient Group is a leading provider of digital marketing services and technology-enabled solutions for the healthcare industry. We combine a depth of healthcare knowledge and technical expertise to produce sensible strategies that inspire possibilities.
By leveraging emerging technologies to power our own innovative solutions, we create impactful customer experiences for healthcare professionals, consumers, caregivers and payers. Through strategic insights, audience activation and program optimization, we ensure that our clients' business objectives are achieved.
Custom Briefings offers unparalleled access to high value HCPs. We partner with 23 top medical associations to deliver customized daily e-newsletters to an audience comprised of physicians, physician executives, and other medical professionals. This prestigious audience provides our advertising clients an innovative and effective channel to reach busy physicians and other healthcare professionals on a daily basis. With delivery to over 510,000 HCPs including over 390,000 physicians, Custom Briefings reaches more physicians than any other vehicle. Since only medical association members can sign in to receive our e-newsletters, Custom Briefings offer the cleanest and purest lists of HCPs available.
DAC Group is one of the largest integrated marketing agencies in North America. Founded in 1972 with a specialty in directory advertising, we have grown into an independently owned, full service print and digital agency with 8 offices across the United States and Canada. We combine consumer insight, proprietary technology and lead generation expertise to create innovative marketing solutions that drive your bottom line. We promise comprehensive strategy and ROI measurement – we deliver success.
Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.
eMedFusion is a top pharmaceutical eMarketing expert that consults in the fast-paced confluence of pharmaceutical marketing and internet marketing. We understand both environments and appreciate the challenges associated with each. We bring to our clients 25 years of collaborative experience in the execution of medical strategy, medical education, KTL liaison, branded product management, and eMarketing communications.
eMedFusion is a member of the KnowledgePoint360 Group; a global leader in medical communications.
The Encima Group’s team of experts is focused on building, enhancing and optimizing customer centric healthcare marketing efforts by providing results-focused marketing strategy, analysis, operations and support. As an objective, unbiased and independent third party consultant, The Encima Group fits seamlessly into any organizational structure. Our deep vertical expertise makes The Encima Group an ideal partner for brands who are seeking to analyze and re-tool their efforts for maximum success.
With our large network and ability to reach over 290,000 U.S. physicians, we provide an effective channel for the pharmaceutical companies to communicate with their target audience. We offer customized programs to our clients that deliver targeting efficiencies and promotional synergies,providing a cost-effective way to disseminate product information and achieve brand objectives.
For innovative e-marketing strategies and powerful digital solutions, many of the world’s leading pharmaceutical, biotech and medical device companies depend on Eveo, a full-service independent digital healthcare agency headquartered in San Francisco. Founded in1 999, Eveo is led by CEO Olivier Zitoun and a seasoned management team with extensive backgrounds in healthcare and interactive. Eveo’s core capabilities encompass all facets of digital marketing, as well as non-traditional web solutions, video production, 3D animation, tradeshow solutions, mobile applications, multi-touch experiences and more. In 2010 Eveo was named the #1 Independent Digital Healthcare Agency in the U.S. (based on 2010 Agency List ranking agencies by revenue). Eveo is redefining the e in e-marketing.
HealthCentral empowers people to improve and take control of their health and well-being. HealthCentral, reaches more than 16 million monthly visitors and offers advertising solutions across 35 vertical health categories. HealthCentral is comprised of highly targeted condition and wellness specific interactive sites where consumers and vetted experts share real-life, health-related experiences and information. Recognized for its deep audience-knowledge and scalable online health advertising solutions, HealthCentral is a valued partner for today’s marketers.
HealthEd is a specialized agency that uses education to help people develop the knowledge, skills, motivation and confidence to manage important health decisions and activities, and ultimately achieve better health outcomes. For more information about HealthEd and the services we have to offer, please visit www.HealthEd.com or contact Anita St. Clair, Chief Development Officer at (908) 389-2133.
HealthTalker provides customized word-of-mouth (WOM) and social media solutions for the pharmaceutical and biotechnology industry. Through a dynamic online and offline experience, HealthTalker leverages its proprietary marketing platform to bring patients and caregivers together to spread the word. HealthTalker programs deliver reach and impact to the right consumers in a way that traditional advertising cannot match.
imc² health and wellness is a leader in developing interactive solutions for health and wellness companies. Our experience spans a variety of categories within the health and wellness space, including initiatives for consumer health companies, biotechnology & pharmaceutical companies, medical device & diagnostics organizations, health & hospital systems, pharmacy benefit management companies, and advocacy groups. We help brands develop sustainable relationships with people – relationships that build both trust and transactions. We’re not your typical digital or advertising agency, though we excel at both. We’re a brand engagement agency. Building on our digital heritage, our capabilities include the most effective tools, tactics and touchpoints that help bring people and brands together.
With offices in Dallas, NYC, and Philadelphia, our people help brands navigate all the moving parts of an increasingly sophisticated marketing world. You can find our fingerprints on some great work for clients such as Pfizer, GlaxoSmithKline, Millennium (The Takeda Oncology Company), EMD Serono, The American Diabetes Association, Shire Pharmaceuticals, Eli Lilly and Company, and Johnson & Johnson in places where people and brands engage.
iMedExchange is a private, secure online community for physicians unlike any on the market. iMedExchange's new V2 platform benefits physicians by improving communication across their networks, nurturing the discovery and sharing of practical knowledge, and supporting efficient work-flows through lightweight applications. iMedExchange sponsors leverage our proprietary tools to engage physicians in a context-rich environment.
Integrative Logic (IL) is an award-winning data-driven marketing group that integrates the use of proprietary data analytics with cutting-edge technology and creative expertise to increase customer engagement and long-term loyalty. IL offers a breadth of multi-channel database marketing capabilities, a dedication to top-level service, strong third-party relationships, a focus on measurement and intelligence, and a steadfast commitment to enduring, quality relationships, IL supports their client partners’ critical need to understand, impact and deliver measurable and effective ROI.
IOMEDIA is a full service creative agency focused on the bigger picture―strategy, concept, and execution of extraordinary digital campaigns and brand-centric media experiences. For the past 13 years, IOMEDIA has offered a diverse perspective answering customers’ complex marketing challenges with inspired results. With a full in-house compliment of strategy, creative, and technology teams we are your complete partner and digital agency for creative marketing and advertising needs.
Founded in 2009, Knowledgent Group is an industry and information centric management consulting firm. It is distinct in that their services are enhanced by product offerings, IP and the firm’s asset portfolio, combining the best in expertise and tools to maximize the value of information for clients. This enables Knowledgent to relate more effectively to customers, operate more efficiently, manage risk—and be at the forefront of their industries.
Since 2000, LATHIAN has partnered with over 70 biotech, medical device, and pharmaceutical companies to deliver eDetailing programs and Integrated Non-Personal Promotions (NPP). Our comprehensive NPP campaigns include direct mail, telemarketing, virtual speaker programs, and sampling, while leveraging relevant physician-response data.
Physicians Interactive Holdings is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PIH, visit www.physiciansinteractive.com.
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QualityHealth is the largest targeted customer acquisition solution for healthcare marketers. The proprietary QH Aquire2Convert™ digital platform delivers superior business results for clients and meaningful value to healthcare consumers. Core strengths of QualityHealth are its vast reach, large-scale patient database of over 22 million active and registered health-seekers, and suite of comprehensive solutions that take into account formulary coverage, timing of doctor visits, patient/doctor dialogue, and many other factors affecting consumer motivation. QualityHealth's advanced technology and integrated programs pinpoint the right patients, at the right time, with the right programs based on insight into consumer health preferences.
Razorfish Health is a key partner for health and wellness companies who want to grow their business by engaging with and improving the lives of their customers. With a focus on creating brand experiences that build our clients’ business, we leverage our unique mix of insight, technology, creativity, and industry savvy to transform the health and wellness community so that our clients can build healthy relationships that last.
Reprints Desk simplifies how life science companies and medical marketing agencies procure, manage and share scientific literature in compliance with copyright, good reprint practices, and good promotional practices. Common educational and promotional article uses span physician detailing and edetailing, closed-loop marketing, tradeshows and meetings, plus website and online portal development.
Rosetta is the largest independent interactive agency in the US, AdAge ranks it amongst the top ten digital agencies. Rosetta brings personalized marketing to client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets.
At Siren Interactive, we are experts in understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise we can drive new patient starts and life-long adherence to therapies for our clients. We achieve this by utilizing the unique power of the web to attract, engage and retain your audience in a direct relationship with the brand throughout the patient journey.
Siren’s eMarketing capabilities include online audience research insights, search engine marketing, medical content development, interactive web and email design, social media and CRM strategy, and online metrics analysis.
Swets is the world's leading subscription services company. We build on more than 100 years of experience to maximize the return on investments in time and money for clients and publishers in today's complex information marketplace. With clients in over 160 countries and more than twenty offices around the world, Swets is a true “long tail” powerhouse that provides the most comprehensive and sophisticated e-commerce platform currently available in its field.
Swets has been included in E-Content Magazine's “100 Companies that Matter Most in the Digital Content Industry” for the past five years, and is consistently featured in the top 25% of FEM Business' “Top 500 Companies in The Netherlands”. We are the only subscription services company that is ISO 9001:2000 certified on a global basis for 10 years running--a testament to our stringent operation and client service procedures.
The Little Blue Book Mobile
mdHub provides products and services to doctors that make their practices easier, faster, and more profitable while improving patient outcomes. Our commitment is to follow in the footsteps of our iconic brand, The Little Blue Book™, which has been the physician’s most valuable daily resource at the point of care for 22 years. We are building on this passionate and loyal following with The Little Blue Book Mobile™, which captures all of the features our physicians love, but with added functionalities made possible by a digital platform. The Little Blue Book Online™ will launch in Fall 2010. We listen to what doctors need, and what marketers and agencies want. We then craft and deliver high-impact, high-ROI campaigns directly to physicians.
The Online Master of Science in Pharmacy program at University of Florida offers expertise and credentials in non-dispensing areas of pharmacy including Regulation, Policy, Patient Safety & Risk Management, Applied Pharmacoeconomics and more, including a UF-MSPharm / Stetson University-MBA option.
Courses for this 30-credit program are taken live, online in highly-interactive virtual classrooms. Students take one 7-week class at a time, with each class meeting twice per week (Sunday through Thursday) during evening hours to accommodate professional, working students. This non-thesis, part time program can be completed in as little as two years. And, through a partnership with Stetson University, each institution accepts 6 credits from the other, allowing students to complete both the UF-MSPharm and the Stetson-MBA degrees in as little as three years. Prospective applicants should have a minimum 3.0 GPA and GRE scores of 500/500, though the GRE is waived for those holding advanced degrees.
Completed applications can be processed in as little as two weeks. Apply by November 15 for spring admission.
Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170MM unique users per month (comScore 2010), Vibrant gives top brands the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as GSK, BMS, AstraZeneca & Merck. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com.
Viscira is a leading provider of interactive new-media solutions for the pharmaceutical, biotech, and medical device industries. Viscira offers an innovative suite of digital products and services that integrate stunning design with high-tech production and software development capabilities. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.
Within3 is the world leader in developing online communities for health professionals. These dynamic communities enable health professionals to network, collaborate and share information through discussion boards, file sharing, event postings and more. Private, secure and non-anonymous, health professionals can access and communicate with the best medical minds in the world, 24/7.
Video From Digital Pharma Europe 2010
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