4th Annual Digital Pharma East

Sponsors & Exhibitors

AdMed, Inc.

AdMed, Inc. is an innovative information, education, training, and multimedia company that specializes in developing blended learning solutions for the pharmaceutical industry.

Akamai Technologies

Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and applications. When delivering on these requests, Akamai detects and avoids Internet problem spots and vulnerabilities, to ensure Websites perform optimally, media and software download flawlessly, and applications perform reliably.

Appature Inc.

Appature, Inc. provides surprisingly simple® Web-based marketing solutions designed exclusively for healthcare companies. At Appature, we integrate multiple data sources to make your customer information actionable while providing a platform to launch our marketing applications — or for you to optimize your own. Our solutions allow organizations to quickly gain new customer insights and create programs to deepen brand relationships and drive greater sales growth. Leaders in the pharmaceutical, medical device, and health and wellness industries rely on Appature to realize the true potential of their marketing efforts.

Augme Mobile Health

Augme Technologies is a full service mMarketingsolutions and patented technology provider. We help the world’s largest Healthcare brands plan, build, deploy, and track HIPAA compliant mobile marketing engagement with their target audience. Augme is built on the philosophy that marketing and technology are now inextricably linked.

Cadient Group

Cadient Group is a leading provider of digital marketing services and technology-enabled solutions for the healthcare industry. We combine a depth of healthcare knowledge and technical expertise to produce sensible strategies that inspire possibilities.

By leveraging emerging technologies to power our own innovative solutions, we create impactful customer experiences for healthcare professionals, consumers, caregivers and payers. Through strategic insights, audience activation and program optimization, we ensure that our clients' business objectives are achieved.

Custom Briefings

Custom Briefings offers unparalleled access to high value HCPs. We partner with 23 top medical associations to deliver customized daily e-newsletters to an audience comprised of physicians, physician executives, and other medical professionals. This prestigious audience provides our advertising clients an innovative and effective channel to reach busy physicians and other healthcare professionals on a daily basis. With delivery to over 510,000 HCPs including over 390,000 physicians, Custom Briefings reaches more physicians than any other vehicle. Since only medical association members can sign in to receive our e-newsletters, Custom Briefings offer the cleanest and purest lists of HCPs available.

DAC Group

DAC Group is one of the largest integrated marketing agencies in North America. Founded in 1972 with a specialty in directory advertising, we have grown into an independently owned, full service print and digital agency with 8 offices across the United States and Canada. We combine consumer insight, proprietary technology and lead generation expertise to create innovative marketing solutions that drive your bottom line. We promise comprehensive strategy and ROI measurement – we deliver success.

Digitas Health

Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.

eMedFusion

eMedFusion is a top pharmaceutical eMarketing expert that consults in the fast-paced confluence of pharmaceutical marketing and internet marketing. We understand both environments and appreciate the challenges associated with each. We bring to our clients 25 years of collaborative experience in the execution of medical strategy, medical education, KTL liaison, branded product management, and eMarketing communications.

eMedFusion is a member of the KnowledgePoint360 Group; a global leader in medical communications.

EmPower Research

EmPower Research is an ISO 9001:2008 certified global media services and business intelligence company specializing in the pharmaceutical industry. Our expertise is in consolidation of media monitoring & measurement (both traditional & social media) for large Healthcare and PR companies. We monitor a wide range of indications and have specialists for each disease state.

With our media research centre based in Bangalore, India we are able to provide time and cost arbitrage to our clients. Our solutions are customized to suit each client’s requirement and provide an integrated platform for multiple geographies and languages.

Encima Group

The Encima Group’s team of experts is focused on building, enhancing and optimizing customer centric healthcare marketing efforts by providing results-focused marketing strategy, analysis, operations and support. As an objective, unbiased and independent third party consultant, The Encima Group fits seamlessly into any organizational structure. Our deep vertical expertise makes The Encima Group an ideal partner for brands who are seeking to analyze and re-tool their efforts for maximum success.

Eveo

For innovative e-marketing strategies and powerful digital solutions, many of the world's leading pharmaceutical, biotech and medical device companies depend on Eveo. Headquartered in San Francisco with offices in NY, Eveo's reputable team has a variety of skills and one shared passion: innovation. At Eveo, 3D artists, digital designers and technology gurus work alongside scientists, PhDs and MDs to develop e-marketing strategies that are as inventive as they are effective. To date, Eveo has won over 200 industry award and in 2011 Eveo was ranked as the #1 Independent Digital Healthcare Agency in the U.S. for the second year in a row.

Visit www.eveo.com to find out more, or call 415-749-6777.

HealthCentral

HealthCentral (www.HealthCentral.com) empowers people to improve and take control of their health and well-being. HealthCentral reaches more than 23 million monthly visitors and offers advertising solutions across 35 vertical health categories. HealthCentral is comprised of highly targeted condition and wellness specific interactive sites where consumers and vetted experts share real-life, health-related experiences and information. Recognized for its deep audience-knowledge and scalable online health advertising solutions, HealthCentral is a valued partner for today’s marketers.

To learn more, e-mail us at advertising@healthcentral.com.

HealthEd

HealthEd improves the patient experience by providing strategy, multi-channel creative development, and educational solutions for leading healthcare companies. Our work yields deeper insight into the patient journey, more effective patient-provider dialogue, and improved treatment adherence. To learn more about working with us, please visit www.HealthEd.com or contact Marissa Addalia, VP, at (908) 379-2018.

HealthTalker

HealthTalker provides customized word-of-mouth (WOM) and social media solutions for the pharmaceutical and biotechnology industry. Through a dynamic online and offline experience, HealthTalker leverages its proprietary marketing platform to bring patients and caregivers together to spread the word. HealthTalker programs deliver reach and impact to the right consumers in a way that traditional advertising cannot match.

imc2 Health & Wellness

imc² health & wellness is a purpose-inspired strategic and creative agency that supports brands in building meaningful, enduring, and profitable relationships with consumers. Our heritage as a digital marketing pioneer has helped drive our leadership position in cross-channel, multi-platform marketing engagements. With offices in NYC, Dallas, and Philadelphia, our client portfolio spans a diverse set of industries and includes companies such as Pfizer, Boehringer Ingelheim, Bayer, the American Diabetes Association, and Procter & Gamble. Visit www.imc2healthandwellness.com or follow us at @imcsquared.

iMedExchange

iMedExchange is a private, secure online community for physicians unlike any on the market. iMedExchange's new V2 platform benefits physicians by improving communication across their networks, nurturing the discovery and sharing of practical knowledge, and supporting efficient work-flows through lightweight applications. iMedExchange sponsors leverage our proprietary tools to engage physicians in a context-rich environment.

Integrative Logic

Integrative Logic (IL) is an award-winning data-driven marketing group that integrates the use of proprietary data analytics with cutting-edge technology and creative expertise to increase customer engagement and long-term loyalty. IL offers a breadth of multi-channel database marketing capabilities, a dedication to top-level service, strong third-party relationships, a focus on measurement and intelligence, and a steadfast commitment to enduring, quality relationships, IL supports their client partners’ critical need to understand, impact and deliver measurable and effective ROI.

IOMEDIA

IOMEDIA is a full-service digital marketing agency focused on thinking broader, bolder, and bigger.

Strategy + Design + Technology + Content combined to deliver extraordinary digital visualizations and brand-centric multi-channel media experiences. The solutions we provide meet your ever-expanding need to communicate effectively and capture information simultaneously.

Storytelling is transformative and has the ability to change behavior. IOMEDIA harnesses the power of visual storytelling to reach, educate, and evolve the thinking of science, health, & medicine. Let us help you tell your story. We deliver traditional and digital strategies, integrated campaigns, websites, custom applications, and scientific and infographic visualizations for clients with a wide variety of needs, budgets, and stories to be told.

Knowledgent

Knowledgent is an industry and information management consulting company. Founded in 2009, Knowledgent is a fifth generation privately held consulting firm. We focus on helping our clients create clarity and simplification of complexity that has resulted from years of doing whatever it takes to remain competitive. At the heart of the complexity is the challenge to realize the value of information to improve customer insight, create operational efficiencies and manage risk.

Knowledgent focuses at the core of your business…information. Our services center on applying information management optimization with industry expertise across the program lifecycle. Our goal is to facilitate success for our clients by creating momentum and adoption of programs that create clarity and move the business forward.

Lathian

LATHIAN executes integrated multi-channel promotions to physicians and other healthcare professionals via eDetailing and direct marketing. We digitally enhance your promotional content and leverage our response database to help you effectively target, then deliver your marketing messages to appropriate physicians. We help pharmaceutical companies prospect, qualify, and generate leads as well as produce virtual in-service programs.

MediMedia Health

MediMedia Health (MMH) is a leading multichannel marketing provider of promotional health care-related campaigns. Committed to optimizing our clients’ promotional efforts, we deliver proven, integrated, intelligence-driven engagements to health care professionals, patients and caregivers. For 30 years, pharmaceutical and biotechnology companies have relied on our innovative marketing programs to stimulate brand growth and patient loyalty.

MediMedia Health has continually evolved to meet the challenges of a changing industry. In an era where great breakthroughs may be constrained by regulation and limited resources, we have earned the confidence and respect of industry leaders by remaining forward-thinking and focused on delivering impact, yet never compromising on issues of compliance and accountability.

 

Physicians Interactive

Physicians Interactive (PI) is the leading provider of online and mobile clinical resources and solutions that fit within the medical professional workflow to provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including EHR-based eCoupon and messaging, eSampling, multiplatform learning programs, and mobile solutions including Omnio, a customized iPad app that simplifies clinical workflow at the point of care. With the recent acquisition of InfoMedics, PI has added patient education and adherence programs to its suite of solutions. Physicians Interactive is a division of Skyscape.com, Inc. For more information about PI, please visit www.Physiciansinteractive.com.

QualityHealth

QualityHealth is the largest targeted customer acquisition solution for healthcare marketers. The proprietary QH Aquire2Convert™ digital platform delivers superior business results for clients and meaningful value to healthcare consumers. Core strengths of QualityHealth are its vast reach, large-scale patient database of over 22 million active and registered health-seekers, and suite of comprehensive solutions that take into account formulary coverage, timing of doctor visits, patient/doctor dialogue, and many other factors affecting consumer motivation. QualityHealth's advanced technology and integrated programs pinpoint the right patients, at the right time, with the right programs based on insight into consumer health preferences.

Razorfish Health

Razorfish Health is a key partner for health and wellness companies who want to grow their business by engaging with and improving the lives of their customers. With a focus on creating brand experiences that build our clients’ business, we leverage our unique mix of insight, technology, creativity, and industry savvy to transform the health and wellness community so that our clients can build healthy relationships that last.

Reprints Desk

Reprints Desk simplifies how life science companies and medical marketing agencies procure, manage and share scientific literature in compliance with copyright, good reprint practices, and good promotional practices. Common educational and promotional article uses span physician detailing and edetailing, closed-loop marketing, tradeshows and meetings, plus website and online portal development.

Rosetta

Rosetta is the largest independent interactive agency in the US, AdAge ranks it amongst the top ten digital agencies. Rosetta brings personalized marketing to client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets.

Siren Interactive

At Siren Interactive, we are experts in understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise we can drive new patient starts and life-long adherence to therapies for our clients. We achieve this by utilizing the unique power of the web to attract, engage and retain your audience in a direct relationship with the brand throughout the patient journey.

Siren’s eMarketing capabilities include online audience research insights, search engine marketing, medical content development, interactive web and email design, social media and CRM strategy, and online metrics analysis.

SWETS Information Services

Swets is the world's leading subscription services company. We build on more than 100 years of experience to maximize the return on investments in time and money for clients and publishers in today's complex information marketplace. With clients in over 160 countries and more than twenty offices around the world, Swets is a true “long tail” powerhouse that provides the most comprehensive and sophisticated e-commerce platform currently available in its field.

Swets has been included in E-Content Magazine's “100 Companies that Matter Most in the Digital Content Industry” for the past five years, and is consistently featured in the top 25% of FEM Business' “Top 500 Companies in The Netherlands”. We are the only subscription services company that is ISO 9001:2000 certified on a global basis for 10 years running--a testament to our stringent operation and client service procedures.

The Little Blue Book/HCPlexus

The Little Blue Book™ has been a trusted, daily resource to physicians for over 23 years, facilitating clinical communication, shared education, and patient care. With the introduction of TLBB Mobile™ in 2010, physicians can enjoy all of the features they love about The Little Blue Book™ with the added functionality made possible by a digital platform. Serving primary care practitioners and all specialties as a resource for referrals and consultations, The Little Blue Book is continually updated with physician, hospital and pharmacy contact information, including NPI number and health plan acceptance for each physician. This information allows The Little Blue Book to help marketers effectively and efficiently engage doctors by specialty, geography and/or prescribing behavior.

University of Florida Online Master of Science in Pharmacy

The Online Master of Science in Pharmacy program at University of Florida offers expertise and credentials in non-dispensing areas of pharmacy including Regulation, Policy, Patient Safety & Risk Management, Applied Pharmacoeconomics and more, including a UF-MSPharm / Stetson University-MBA option.

Courses for this 30-credit program are taken live, online in highly-interactive virtual classrooms. Students take one 7-week class at a time, with each class meeting twice per week (Sunday through Thursday) during evening hours to accommodate professional, working students. This non-thesis, part time program can be completed in as little as two years. And, through a partnership with Stetson University, each institution accepts 6 credits from the other, allowing students to complete both the UF-MSPharm and the Stetson-MBA degrees in as little as three years. Prospective applicants should have a minimum 3.0 GPA and GRE scores of 500/500, though the GRE is waived for those holding advanced degrees.

Completed applications can be processed in as little as two weeks. Apply by November 15 for spring admission.

Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising. With over 6,000 premium publishers, reaching more than 238 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as GSK, BMS, AstraZeneca & Merck.

The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit www.vibrantmedia.com.

Viscira

Viscira is a leading provider of interactive new-media solutions for the pharmaceutical, biotech, and medical device industries. Viscira offers an innovative suite of digital products and services that integrate stunning design with high-tech production and software development capabilities. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.

Within3

Within3 is the leading provider of digital collaboration solutions for the healthcare and life sciences markets. Utilizing Within3's proprietary technology, clients can efficiently and effectively engage with healthcare professionals from around the world. Strong support for privacy, regulatory and security standards underpin every implementation. Timely, robust peer-to-peer collaboration yields deeper and more extensive clinical insights, allowing companies to be more responsive and improve market impact while ultimately improving patient outcomes.