Digital Pharma West
Sponsors & Exhibitors
Appature, Inc. provides surprisingly simple® Web-based marketing solutions designed exclusively for healthcare companies. At Appature, we integrate multiple data sources to make your customer information actionable while providing a platform to launch our marketing applications — or for you to optimize your own. Our solutions allow organizations to quickly gain new customer insights and create programs to deepen brand relationships and drive greater sales growth. Leaders in the pharmaceutical, medical device, and health and wellness industries rely on Appature to realize the true potential of their marketing efforts.
eMedFusion is a top pharmaceutical eMarketing expert that consults in the fast-paced confluence of pharmaceutical marketing and internet marketing. We understand both environments and appreciate the challenges associated with each. We bring to our clients 25 years of collaborative experience in the execution of medical strategy, medical education, KTL liaison, branded product management, and eMarketing communications.
eMedFusion is a member of the KnowledgePoint360 Group; a global leader in medical communications.
The Encima Group’s team of experts is focused on building, enhancing and optimizing customer centric healthcare marketing efforts by providing results-focused marketing strategy, analysis, operations and support. As an objective, unbiased and independent third party consultant, The Encima Group fits seamlessly into any organizational structure. Our deep vertical expertise makes The Encima Group an ideal partner for brands who are seeking to analyze and re-tool their efforts for maximum success.
HealthEd improves the patient experience by providing strategy, multi-channel creative development, and educational solutions for leading healthcare companies. Our work yields deeper insight into the patient journey, more effective patient-provider dialogue, and improved treatment adherence. To learn more about working with us, please visit www.HealthEd.com or contact Marissa Addalia, VP, at (908) 379-2018.
HiLine Digital Media is a leader in creating and distributing live broadcast productions across a wide range of modalities. Our highly interactive programs are ideal for healthcare and sales professionals, as well as consumers. Through our exclusive partnership with Major League Baseball Advanced Media, we offer Emmy Award-winning, streaming video that is renowned for being the best in the industry. Our dedicated studio team utilizes multiple camera angles, picture-in-picture, and animation to create fully produced shows that are broadcast live over the Web to restaurants, personal computers, and iPhones.
ImpactRx provides a level of granularity not available from other pharmaceutical market research firms with the ImpactData proprietary database, the only source of syndicated promotion and response from a longitudinal panel of 3,800 smartphone-connected high value physicians. ImpactRx and comScore (NASDAQ: SCOR) have joined forces provide pharmaceutical marketers, advertising agencies and site publishers an unmatched view into physicians’ use of digital media, helping them optimize their marketing and business strategies.
IOMEDIA is a full service creative agency focused on the bigger picture―strategy, concept, and execution of extraordinary digital campaigns and brand-centric media experiences. For the past 13 years, IOMEDIA has offered a diverse perspective answering customers’ complex marketing challenges with inspired results. With a full in-house compliment of strategy, creative, and technology teams we are your complete partner and digital agency for creative marketing and advertising needs.
The Bakery is an innovations group within Medicus Life Brands. This group is breaking new ground in bringing social media to pharma. Our focus is to help our clients navigate through the uncharted emerging technologies landscape and customize “recipes” for generating meaningful customer engagement.
Physicians Interactive Holdings is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PIH, visit www.physiciansinteractive.com.
QualityHealth is the largest targeted customer acquisition solution for healthcare marketers. The proprietary QH Aquire2Convert™ digital platform delivers superior business results for clients and meaningful value to healthcare consumers. Core strengths of QualityHealth are its vast reach, large-scale patient database of over 22 million active and registered health-seekers, and suite of comprehensive solutions that take into account formulary coverage, timing of doctor visits, patient/doctor dialogue, and many other factors affecting consumer motivation. QualityHealth's advanced technology and integrated programs pinpoint the right patients, at the right time, with the right programs based on insight into consumer health preferences.
Reprints Desk simplifies how life science companies and medical marketing agencies procure, manage and share scientific literature in compliance with copyright, good reprint practices, and good promotional practices. Common educational and promotional article uses span physician detailing and edetailing, closed-loop marketing, tradeshows and meetings, plus website and online portal development.
The Little Blue Book™ has been a trusted, daily resource to physicians for over 23 years, facilitating clinical communication, shared education, and patient care. With the introduction of TLBB Mobile™ in 2010, physicians can enjoy all of the features they love about The Little Blue Book™ with the added functionality made possible by a digital platform. Serving primary care practitioners and all specialties as a resource for referrals and consultations, The Little Blue Book is continually updated with physician, hospital and pharmacy contact information, including NPI number and health plan acceptance for each physician. This information allows The Little Blue Book to help marketers effectively and efficiently engage doctors by specialty, geography and/or prescribing behavior.
Viscira is a leading provider of interactive new-media solutions for the pharmaceutical, biotech, and medical device industries. Viscira offers an innovative suite of digital products and services that integrate stunning design with high-tech production and software development capabilities. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD Health Corp. is a subsidiary of HLTH Corporation (Nasdaq: HLTH). Approximately 60 million unique visitors access the WebMD Health Network each month. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org.
Within3 is the world leader in developing online communities for health professionals. These dynamic communities enable health professionals to network, collaborate and share information through discussion boards, file sharing, event postings and more. Private, secure and non-anonymous, health professionals can access and communicate with the best medical minds in the world, 24/7.
See What You Missed From Digital Pharma Europe 2010
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Videos from Last Year's Digital Pharma
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Social Media Session from Digital Pharma Europe
Children with Diabetes: A Consumer Health Community
Jeff Hitchcock, Founder, CHILDREN WITH DIABETES
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