3rd European Public Relations and Communications Summit
Venue
Replenish your spirit at The Westin Grand, Berlin – a place where you can be at your best. Upon arrival in our sweeping lobby, we welcome you with sights, sounds, and scents to stir your soul and elevate your senses. After an invigorating workout in our state-ofthe- art gym, enjoy a refreshing dip in our pool, followed by some time in our sauna. Exciting and alive, Berlin is a city of contrasts, and a mixture of vitality, culture, commerce, politics, attractions, and history. Our serene and elegant hotel is located right in the centre of all of this, where the historic boulevard Unter den Linden meets the Friedrichstrasse.
If you require overnight accommodations, please contact the Westin Grand Berlin at +49 (0) 30 2027 3492 to book your room. ExL has reserved a block of rooms at a discounted rate for conference participants. Please mention ExL Pharma and the conference name to take advantage of the discount. You must book your room by 26 April 2011 to be eligible for the discounted rate. Please book your room early, as the rooms available at this rate are limited.
CRISIS COMMUNICATIONS
Proactively Developing Relationships with Influencers to Create an Available Network for Damage Control
Lori Gorski, Associate Director for Corporate Communications, GENZYME
CHANGE MANAGEMENT CASE STUDY: CULTURE CHANGE
Adjusting to New Developments by Creating and Fostering a Culture of Innovation
Fiona Olivier, Strategic Business Communications Director, ABBOTT
PUBLIC HEALTH STAKEHOLDER CASE STUDY
Stakeholder Relations in the Area of HIV Treatment to Create Synergy Between Your Company’s Initiatives and Advocates’ Needs
James Read, Public Affairs, International, GILEAD SCIENCES
Sponsors
