Advancing the Quality and Relevance of Comparative Evidence through Customer-based Research

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With the passage of the recent healthcare reform legislation and the undercurrent of federal funding to advance the quality and relevance of comparative evidence, manufacturers are searching for novel approaches to generate and disseminate results that may assist customers in making informed health decisions. Employing appropriate customer-based research strategies that utilize the best data sources, that provide results that resonate with payers, and that reach the intended audience will not only influence health decisions but also improve the science and methods of comparative clinical effectiveness and economic research. In this webcast, let Xcenda help you develop solid customer-based research strategies by walking through actual case studies and hearing feedback from payers on what really works.

Learn more about high-quality and relevant customer-based research opportunities through:

  • Payer market insights explaining how comparative evidence is examined and valued
  • Various study designs and use of internally valid data sources that resonate with customers
  • Examples of customer-based programs that meet the intersection of science and healthcare
  • Dissemination tactics that promote successful rollout and influence customer decisions

 


Who Should Attend

This webinar will benefit pharmaceutical professionals working in the following areas:Titles

  • Managed Markets Marketing
  • Payer Marketing
  • Product Manager
  • Brand Manager
  • Account Manager
  • Employer Account Manager
  • Managed Care
  • Quality Programs
  • Disease Management

Departments

  • National Accounts
  • Regional Accounts
  • Account Management
  • Market Research
  • Payer Strategy
  • Value Proposition
  • Quality Management
  • Customer Programs
  • Managed Care
  • Quality Programs
  • Disease Management
  • Employer Initiative(s)
  • Value-Based Benefit
  • Health Outcomes