The Most Innovative Event in the Pharma Industry Returns in October 2010!
The 4th Annual Digital Pharma-October 18-21, 2010
In October 2009 ExL Pharma held the 3rd Annual Digital Pharma in Bridgewater, NJ. This event was widely lauded for its groundbreaking format, which featured an experimental "Unconference". This unconference was a free flowing, spontaneous two hour session that broke down the barriers of conventional programs. This session, and the event as a whole, celebrating the principles of Social Media by fostering collaboration amongst the attendees and supporting a framework that departed from the usual didactic constraints of typical industry meetings.
This experiment proved to be a huge success that was critically praised by attendees and those who were onsite covering the event for the industry press. In 2010 Digital Pharma will continue to keep its hand on the pulse of the very latest in cutting edge communications. The event has established itself as the most forward thinking gathering for the industry, and it is dedicated to creating a forum that immerses pharma into the next "wave" of what is shaping how we relate to stakeholders in this new era.
Elizebeth Golden, Vice President, External Affairs and Worldwide
Communications at Pfizer will be on the 10/19 panel:
From Hype to Substance:
Social Media as Just One Component of an Integrative Digital Marketing Plan
On October 20th Eileen O’Brien of Siren Interactive will be co-leading a Twitter Group Discussion (#SocPharm) with Dennis Urbaniak, VP, US Diabetes, Sanofi-Aventis and Brad Pendergraph, Manager, Multi-Channel Marketing, Novartis
Len Starnes, Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma will be on the 10/20 panel:
Commitments Over Campaigns: Lessons Learned in eMarketing that Builds Relationships
WHO SHOULD ATTEND?