Bill Drummy is the Founder and CEO of Heartbeat Ideas and Heartbeat West, privately held, full-service agencies committed to ideas and innovation in the emerging marketing environment.   Founded in 1998, Heartbeat's clients include AllMusic, Bausch + Lomb, Con Edison, Estée Lauder, Galderma, Johnson & Johnson, McGraw Hill, Memorial Sloan-Kettering Cancer Center, Sanofi, and UNICEF.  

A member of the DTC Hall of Fame, Bill is a frequent and controversial industry commentator.  He has been named one of the 100 Most Inspiring People by Pharma 360 magazine and has lectured at NYU’s graduate program in digital marketing.