Brad Carlson leads the U.S. eMarketing strategy for Bayer Healthcare Pharmaceutical’s Oncology group. As part of the company’s ongoing effort to remain on the cutting edge of communication with its customers, he is also responsible for the identification and exploration of new technologies in the ever-evolving interactive space. Brad is a thought leader in the areas of mobile marketing, social media, and online video in the healthcare industry.

Brad is an innovative eMarketing professional who began to build his expertise in digital marketing and the healthcare industry on the agency side of the business. As a result, he has had the privilege of working with many of New Jersey’s largest pharmaceutical companies, in therapeutic areas including cardiovascular, respiratory, women’s health, and oncology, as well as OTC products across numerous categories.