A lifelong practitioner of healthcare communications, Bruce brings over three decades of experience in pharmaceutical promotion, medical education, digital media design and production, and strategic e-marketing to his position as senior vice president for business strategy at Digitas Health and practice leader for Digitas Health Social.

A frequent speaker and author on pharmaceutical marketing issues and industry trends, Bruce was one of only two individuals called to testify at both FDA digital media hearings.

Before joining the company, he was managing director of the pharmaceutical marketing consulting firm eStrategies and, before that, director of innovation at Frontier Media Group, where he was a founder of its pharmaceutical practice.  Bruce has also been a copywriter and creative strategist on many of the industry’s leading brands at many of the industry’s leading agencies. His past and present clients span the leadership of the biopharmaceutical industry, including Abbott, AstraZeneca, Bristol-Myers Squibb, Cephalon, Genentech, GlaxoSmithKline, Johnson & Johnson, Eli Lilly, Merck, Novartis, Pfizer, Roche, Sanofi-Aventis, Schering-Plough, and Wyeth.