Cheryl Ann Borne is an award-winning e-marketing strategist and promotions expert specializing in novel prescription medicines. She is an "idea person" and recognized as an innovative-thinker where marketing, healthcare, and information technology converge. Her inventive multi-channel initiatives have helped acquire new business, penetrate new markets, and achieve market dominance.
Cheryl Ann is inspired by transforming healthcare and has worked with many of the top pharma and biopharmas throughout her career. She further lectures on and authors various eMarketing topics. She also blogs and has discussed participatory medicine and integrative health topics on radio talk shows.
Currently, Cheryl is eMarketing Manager at Bristol-Myers Squibb and collaborates on digital strategy with worldwide brands and functional teams. She also leads education, training, and knowledge-sharing around the digital healthcare space so as to raise the eMarketing competency of brand and medical teams.
Cheryl is an Editorial Advisory Board member for PM360 magazine since 2010 and is a judge for the annual TrailBlazer Awards.
Cheryl is an advocate for Frontotemporal Dementia. She has spoken at conferences and on radio, assisted with a documentary film, run social media programs and fund raisers, among other activities so as to promote awareness for this rare disease.
Cheryl has been named a Social Media Pioneer and a Twitter Pioneer by Pharma Marketing News. Most recently, she was named to the Digital Health Coalition and is a council member at SocialMedia.Org.