Douglas Elwood, MD, MBA
Doug is a physician and an entrepreneur who has been involved in a number of ventures surrounding technology and targeted consumer efforts including an Internet company in the late 1990s and an mHealth company he co-founded in 2009. The latter was featured in two PWC mobile health industry reports for early successes. Doug remains on faculty at Rusk at the NYU Langone Medical Center where he started one of the country's first and largest studies examining the iPad in clinical use and is leading multiple clinical studies exploring the utility of using mobile devices, as well as gamification, social media, and patient satisfaction. For patient satisfaction specifically, he led one of the largest real-time assessments done to this point. He currently works at Bristol-Myers Squibb identifying viable ways to improve the health experience through innovation. He also acts as an advisor to several mHealth companies and for Blueprint Health.
Doug completed a combined MD/MBA degree, is well published in several different clinical areas (including a novel written in the late hours of being on call), and has started an entertainment company focused on delivering more engaging content through the mobile channel.