Gigi Peterkin has more than 15 years communications experience leading successful communications campaigns for the pharmaceutical and publishing industries. Working from US Headquarters in Wilmington, Delaware, Gigi launched the first AstraZeneca US Corporate Blog (www.AZHealthConnections.com), US Corporate Facebook page (AstraZeneca US Community Connections) and coordinated internal AstraZeneca social media efforts – all within six months of joining the company. Gigi leverages her extensive background in employee change management and communications, and a collaborative spirit, to introduce daring new communication approaches in a regulated industry. Gigi has expertise in art direction, graphic design, and promotional communications – all of which inform her approach to interactive media at AstraZeneca. She is a member of the International Association of Business Communicators (IABC), a writer, blogger, Apple fanatic and social media junkie.