John Pugh is Director, External Communications at Boehringer.

Ingelheim’s global head of office in Germany with over 15 years media experience, 8 of them in digital.

In additional to media relations for key products he is responsible for Boehringer Ingelheim’s social media strategy. John has been with Boehringer Ingelheim for over six years, primarily in the United Kingdom, working within the Communications department. In addition to working in media relations, he has extensive knowledge of emarketing. In 2008 he won the Pharmaceutical Marketing Society award for Best Interactive Digital Campaign 2008 for a multiwave emarketing project with doctors.net.UK.

“This year we are looking to use the internet to engage with our customers. We want to provide a human side aspect the corporate perspective, and tools such as twitter are key”. You can tweet me @JohnPugh or @Boehringer.