Kelly Little Arroyo heads Global eMarketing for Oncology at Bayer Schering Pharmaceuticals. She develops global brand programs and strategies for regional teams to adapt and roll out locally. Prior to joining Bayer, Kelly ran a consulting firm, KALA Consulting, where she worked with pharma clients and agencies to develop and execute eMarketing strategies that built pharmaceutical brands and impacted revenue streams. She managed US Lipitor eMarketing efforts while employed at Pfizer, and Detrol LA at Pharmacia. Kelly has also created three consumer websites, LetsDiscussMyHealth.com, DrugInfoNet.com and Med911.com.

Kelly has her MBA from Columbia University in New York City, and her BS in Advertising from the Newhouse School at Syracuse University.