Mr. Holstein helped start Rosetta in 1998 with now Chairman and CEO, Chris Kuenne. Kurt manages Rosetta's Healthcare, Communications, and Technology & Media (CTM) verticals as well as the agency's Creative, Financial and IT functions.
Prior to starting Rosetta, Kurt spent 16 years at Procter & Gamble. Early in his career he worked in the emerging marketing analysis/decision support area where he helped incorporate the very first store-level scanner data into sophisticated marketing analysis tools. He then spent 12 years in marketing management that helped build many of P&G's major consumer healthcare brands like Crest, Scope, Pepto-Bismol, and several of their pharmaceutical brands.

Kurt had a BS in Operations Research and Industrial Engineering from Cornell University.