Laura joined Ignite Health, an inVentiv Health Company, in 2004 and serves in the capacity of Vice President of Strategic Insights. She graduated from California Polytechnic State University, San Luis Obispo with a degree in Psychology while concentrating in Marketing Research. Her passion for “What makes people tick” combined with her technical capabilities and quantitative analysis skills have greatly advanced Ignite’s strategic offerings.

Laura’s experience crosses numerous brands from both the pharma and med device industries, both patient and HCP. She works to strategically guide Ignite’s research, media, SEM and the analytics offering that measure the performance of these initiatives. Specifically in the area of social media, Laura has been actively involved in the development of Ignite’s social media offering, from buzz monitoring to strategic campaign development and enjoys the challenge marketing within the regulated space provides. While under her guidance, her team has produced cutting-edge marketing programs that receive award-winning recognition within the industry for clients such as Advanced Medical Optics and Gilead Sciences