Len Starnes has over 14 years experience in pharmaceuticals e-business. He currently heads digital marketing & sales for the General Medicine business unit of Bayer Schering Pharma where he directs strategy across the Asia Pacific, Latin American, European and North American regions. His most recent areas of focus include healthcare social networking, enterprise search engine marketing, and integrated multi-channel patient relationship management programmes.
Prior to joining the pharmaceutical industry Len was located in Paris where he headed marketing and corporate communications for the Raychem Corporation, responsible the energy, process and electronics industries. He has also held executive positions with the public affairs department of the Association of the British Pharmaceutical Industry - and in another life, has a long track record as a London-based publisher, writer and journalist specializing in science, natural resources and energy issues.
He holds degrees in business administration, solid-state physics, and physics from Boston University, Manchester University and University College London, respectively.