Sabine Kostevc is head of corporate internet and social media at Roche headquarters in Switzerland, where she manages the corporate internet presence and global webmaster network.

She developed company web standards and led the award-winning re-launch of www.roche.com <http://www.roche.com> in 2008, introducing social media functionalities such as sharing, rating and feedback options to the corporate website, as well as enhanced multimedia press releases. Sabine also started the use of Twitter (@Roche_com <http://twitter.com/roche_com> ) in corporate communications.
Originally coming from Marketing and Sales at chemical company BASF, Sabine moved into communications and started to apply web technologies in communication and business applications from the mid-90s when working in the emerging markets in Russia & CIS. There she used to be the Chief Editor of a German-Russian business association's monthly journal in Moscow after leading Marketing Communications at Mercedes-Benz Russia for several years.