Sabine leads the Roche Social Media Advisory Board and manages the corporate web presence of Roche. She developed guidance on the use of social media at Roche, building a network of experts and establishing global training programs and governance.

Originally coming from Marketing & Sales at chemical company BASF, in the mid-90s Sabine moved to Russia as Head of Marketing and Communications for Mercedes-Benz. Her first projects involving new web technologies date back to 1995, when she also became founding manager of one of the first digital advertising networks in Russia. Since then Sabine worked as Editor in Chief for the German-Russian business association’s monthly journal prior to moving to Roche in 2001, where she has since held various web-related positions in Germany and Switzerland.