Silja is the owner and CEO of whydot GmbH, an agency specialized in social media consulting, coaching and training. Her fields of expertise are the creation of patient focused social media communications and marketing campaigns.

Prior to starting her own business, Silja built a solid track record as a consultant and line manager in the health care industry with over ten years of experience. She worked for major pharmaceutical companies, where she held senior positions in sales, strategic planning, market research and business intelligence.

Previously, Silja was Global Head of Marketing science for the IDTI BU at Novartis Pharma. During her time there, she drove and facilitated the creation of social media strategy.

Silja started her career as a senior consultant at Mercer Management (now Oliver Wyman). She holds a BS in International Business and Marketing from Georgetown University in Washington DC and an MBA from INSEAD. Silja speaks German, English and French.