Talya Miron-Shatz, PhD., is a psychologist whose research examines how people understand medical information, what makes them adhere to medication, and how to best engage them in decisions pertaining to their health. Talya is a senior fellow at the Center for Medicine in the Public Interest and the founding director of the Center for Medical Decision Making at the Ono Academic College. At Wharton, University of Pennsylvania, she teaches consumer behavior with an emphasis on health consumerism. Talya uses insights from careful analysis of behavior as CEO of CureMyWay, Personalized Adherence Solutions. Baffled by Numbers, her blog on Psychology Today, is popular with health-oriented readers, as well as with pharma.