Todd Kolm is a 15-year veteran of the digital healthcare marketing space having spent the early part of his career on the agency and strategic solutions side. His efforts and innovations in those early days, including those while at the first healthcare-focused online advertising agency and web development firm, helped to put e-health on the map.
Todd joined Pfizer in 2009 to lead HCP online channel strategy. Last year, he took on a new role of Director, Emerging Channel Strategy at Pfizer, where he leads consumer portfolio strategies around social media, mobile, and other digital technologies. Todd also chairs a multi-disciplinary group which develops the guidelines that enable Pfizer marketers to engage via emerging channels.