Wendy White is President and Founder of Siren Interactive. Ms. White launched Siren in 1999 and has driven its growth with an uncompromising commitment to excellence, her ability to anticipate client needs and her understanding of the best uses of new technology. She is a thought leader on pharmaceutical industry eCRM imperatives, best practices for microtargeting and patient acquisition, building online trust relationships and community and results measurement through web analytics. Ms. White is a member of the Board of Directors for the National Organization for Rare Disorders (NORD) and serves as Director-at-Large for the Healthcare Businesswomen's Association (HBA). Ms. White blogs about online marketing in the dynamic world of rare and chronic diseases at Siren Interactive and you can follow her on Twitter at @sirenwendy.