Zoë Dunn is a Digital Marketing and Communications Consultant for the Pharmaceutical Industry with a current focus on Social Media. She supports both Agencies and Pharmaceutical clients, crafting integrated digital programs for consumers and health care professionals, including ones that leverage Social Media.
Before starting her own business, Zoë served as a Director with the Life Science Practice at Sapient, an Interactive Agency and Technology Consulting firm, and as the Director of Healthcare for Vibrant Media, the leader in In-Text Advertising. Zoë 's 13+ years of Marketing and Advertising expertise, mainly in Digital, includes a combined 8 years of work with imc2 and DVC Worldwide/Media Designs building their Pharmaceutical marketing division with industry leaders including Pfizer, Schering-Plough, Bayer, Novartis and Abbott. She received a WebAward in 2001 for Outstanding Achievement in Website Development for "Brain: The World Inside Your Head" for her work with Pfizer.
Zoë is a well-rounded advertising and marketing veteran who began her career in Direct Response. She has also developed Digital Marketing, Advertising and Communications projects with companies outside the Pharmaceutical industry, including Unisys, Sharp, and TD Ameritrade, and worked in conference development, online compliance training, and branded videogame development for clients including Merrill Lynch (Award-winning), JP Morgan Chase, and KPMG.
For 5 years, she has been a guest lecturer on Digital Marketing for the Executive MBA Pharmaceutical Marketing Program at St. Josephs University in Philadelphia. You can find Zoë on Twitter @zelliott or email her at zdunn@zoedigitalconsulting.